Mobile users are text flirts - poll
A third of mobile phone users prefer to flirt with someone they are attracted to via text rather than face-to-face, a YouGov survey has found.
People aged 25 to 34 are the most likely to use their phones to flirt with potential partners, with 33% saying they would initiate romance using text messages, and 29% of people aged 18 to 44 said they would do the same.
Among older phone users, it appears that texting is still a popular way to flirt, with 26% of those aged 18 to 54 preferring to mostly flirt by sending text messages rather than holding a real life, face-to-face conversation.
In total 2,002 UK mobile phone users across the country were surveyed in the online poll, conducted by mobile phone insurance provider insurance2go.co.uk.
The West Midlands is the British region home to the most number of people likely to initiate romance via text message, with 24% tempting each other with texts. The East Midlands closely follows with 22%.
Londoners also scored highly with one in five mobile owners using text messages to initiate romance.
Duncan Spencer, managing director of insurance2go.co.uk, said text flirting was a growing phenomenon.
He said: "Texting offers people a way to flirt with someone they may be attracted to without the danger of feeling embarrassed if their advances are not reciprocated.
"Mobile phones, particularly smart phones, have become so much more than just something to use to make a call. Now people's whole lives revolve around them, and that includes their most intimate feelings."
Other top texters are the North West, with 20% preferring texts to conversations in person when it comes to flirting, and Yorkshire and the Humber, with 19% saying the same.