A giant, €17,000 stone tub of Marmite was unveiled yesterday, much to the bemusement of local people.
The 6ft-tall white monument, dubbed the “Monumite” took 71 hours to carve and is part of the company’s spoof political Love/Hate it campaign.
Its makers said the 80cm “lid” will “provide seating for children as well as being a platform for adults at public events” at its home in Burton-upon-Trent, England, where Marmite is produced.
But just like the product’s catch line “You’ll either love it or hate it”, there was a mixed reaction.
Ian Tennant, 36, from Burton-on-Trent, said: "I know Burton is the home of Marmite but the statue is just a bit pointless.
"It's too small and doesn't even say Marmite on it - and it's miles away from the Marmite factory itself.”
Michael Blackstock, 27, from Barton-Under-Needwood said: "I think it's fantastic - it's the perfect way to celebrate one of the best things about Burton. "Marmite fans nationwide now have a reason to come to the town to make a pilgrimage for one of our country's best-known brands.”
Marmite was originally discovered by German chemist Justin Liebig in 1866, while the world-famous spread was first produced in England in Burton-on-Trent in 1902.