Supporters of the world's oldest football league club can raise a glass to toast its 150th anniversary with real ale brewed specially to celebrate the milestone.
Pie Eyed 150 has been launched to mark Notts County FC's special date and has gone on sale at the Meadow Lane ground and at pubs across the region.
Real ale lover and avid supporter Eric Jackson, of Keyworth in Nottinghamshire, came up with the inventive name for the beer, from Castle Rock Brewery, and helped add the hops to the heady brew.
As a guest of the Magpies, who play in black and white, he helped the club's chairman, Ray Trew, launch the beer before the club's first home game of 2012.
Mr Jackson, who as a youngster 61 years ago used to travel to home matches by trolley bus, said this was his first big competition win.
"OK, I've had a couple of tenners on the Lottery," he said, "But this is beyond my wildest dreams to enter a competition at the club I love and end up naming this beer. All the better as I've been a real ale fan since I started drinking; I think it's good for you."
Pie Eyed 150 is a typical Nottingham session beer, brewed to 3.6% alcohol. The single brew will be split with most going into casks to be sold on hand pumps at real ale pubs and Meadow Lane.
A small draught will be taken first and reserved for the bottled souvenir range with another 6,000 pints going into bottles to give Notts County fans a chance to celebrate their club's milestone.
Jim Rodwell, Notts County FC's chief executive officer, said he thought the beer was a wonderful idea.
"I can't think of a better way to commemorate our 150th anniversary. It's a perfect name, just as long as the players don't get pie-eyed."