Long-suffering Twitter user John Lewis reacts to new John Lewis ad
Turns out @johnlewis is a big Elton John fan.
It’s become as much of a tradition as the advert itself.
The moment the department store unveils its Christmas ad to the world, a man in Virginia with the Twitter handle @johnlewis is inundated with people, who mistakenly think they are speaking to John Lewis the shop, telling him exactly what they think of it.
This year’s advert stars Elton John singing his hit Your Song as the viewer is taken back through key moments in his creative life, ending with the moment he was given a piano by his grandmother.
It was a bit of a change of direction for the retailer after years of lovable characters like Monty the Penguin and Moz the Monster, so naturally people had opinions – and they let John Lewis know about them.
I deliberately slept in a bit this morning. Big mistake.— John Lewis (@johnlewis) November 15, 2018
Throughout the year, John Lewis patiently replies to people who mistakenly send him questions about ill-fitting clothes, broken hairdryers and the like, pointing them in the direction of the actual John Lewis and Partners Twitter account.
So naturally he takes time to respond to people’s opinions about the advert too.
And he even gave his own verdict on the ad, describing it as “beautiful”.
Beautiful. But did Elton think once about me before he agreed to do this? https://t.co/7WqXHfB3VA— John Lewis (@johnlewis) November 15, 2018
Meanwhile, over the years the store has become increasingly aware of the sterling work done by Twitter user John Lewis – and, no doubt, the good publicity that arises from it.
So they gave a little shout out of their own to their namesake.
And if previous years are anything to go by, he could soon be the recipient of a nice little gift package too.
Received a nice package from John Lewis (retail) again as a thank you for handling wayward tweets, including #MozTheMonster and his book, wifi controlled Christmas lights, and a Google Home! Oh, and an edible version of my face! Thanks, @johnlewisretail! pic.twitter.com/tSZYjplcIF— John Lewis (@johnlewis) November 16, 2017
The perks of having a famous name.