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Lego treatment for all-plastic ads

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A Lego recreation of the BT advert as the world's first ad break made entirely from Lego is to be screened by ITV (Lego/PA)

A Lego recreation of the BT advert as the world's first ad break made entirely from Lego is to be screened by ITV (Lego/PA)

A Lego recreation of the Premier Inn advert as the world's first ad break made entirely from Lego is to be screened by ITV (Lego/PA)

A Lego recreation of the Premier Inn advert as the world's first ad break made entirely from Lego is to be screened by ITV (Lego/PA)

A Lego recreation of the Confused.com advert as the world's first ad break made entirely from Lego is to be screened by ITV (Lego/PA)

A Lego recreation of the Confused.com advert as the world's first ad break made entirely from Lego is to be screened by ITV (Lego/PA)

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A Lego recreation of the BT advert as the world's first ad break made entirely from Lego is to be screened by ITV (Lego/PA)

The world's first ad break made entirely from Lego is to be screened by ITV.

A series of animated commercials has been made using characters and bricks from the ever popular children's construction toy.

Stop-motion versions of ads for confused.com, Premier Inn and BT have been given the Lego treatment for the all-plastic break which is being screened during Sunday night's Dancing On Ice heat.

The stunt has been created to promote forthcoming film The Lego Movie which is out next week. A trailer for the film will also be screened during the show.

The Lego Movie features the voices of stars such as Will Ferrell and Morgan Freeman.

PA Media