Labour has denied claims they considered carving Ed Miliband's election pledges on a cliff face before settling for an eight foot block of stone.
The Mail on Sunday said there was a plan to engrave the six key promises at a site such as Cheddar Gorge, but it was foiled because the party could not find anywhere suitable.
In the end, Mr Miliband unveiled the imposing block to much fanfare in Hastings - triggering widespread mockery of what was nicknamed the "EdStone".
A source told the newspaper: "They asked someone to allow them to carve the letters on their land. People were very excited about it. The letters would have been huge - same wording as appears on the stone.
"But the problem was, they couldn't find a suitable location or anybody to allow it."
The source added: "After the discussion, none of us could stop thinking about Ed's face glaring down, Lincoln-like, from a mountainside."
However, a Labour spokesman said the story was "totally untrue and utter rubbish".
Over the weekend it was reported that the "EdStone" is being stored at a warehouse on the Westminster industrial estate in Woolwich, south-east London.
It is said to have been produced by masonry specialists Stone Circle at the company's factory on the outskirts of Basingstoke, Hampshire.