News And Finally

Monday 23 October 2017

KFC is sending a spicy, crispy chicken sandwich into space, because why not?

The humble Zinger will embark on a on a four-day space adventure.

By Nilima Marshall

Launching food into space seems to have become a craze in recent years and KFC’s chicken sandwich is the latest to join the trend.

The fast food company wants to send its humble Zinger on a four-day space adventure and is partnering with balloon maker World View to launch it into space next week.

The promotional stunt, which features actor Rob Lowe playing Kentucky Fried Chicken founder Col Harland Sanders in the ad campaign, involves sending the sandwich to the edge of the atmosphere with the help of a high-altitude balloon and returning it back to Earth.

“We’re excited to be the ones pushing spicy, crispy chicken sandwich space travel forward,” said Kevin Hochman, president of KFC US.

“But in all seriousness, we’re proud to support World View’s commitment to advancing space research and trust them to take our world famous Zinger sandwich to space.”

The chain says the Zinger launch window opens on June 21 and will be World View’s first planned multi-day test of its Stratollite space system.

The sandwich will return to earth and bring back telemetry data and also help test some of the technology needed for future flights.

The system, which is remotely controlled, is designed to carry a wide variety of commercial payloads into the stratosphere to deliver the internet, Earth-imaging data and disaster relief among other things as a low-cost alternative to expensive rocket launches.

The Stratollite uses large, high-altitude balloons that navigate through air and releases payloads into the upper stratosphere.

“The Stratollite is spearheading a new market for data collection of our planet, the environment and human activity from a perch at the very edge of space,” said Jane Poynter, founder and CEO of World View.

“This next mission will be our first attempt to really push the envelope with a flight designed to test, for the very first time, all the integrated critical systems needed to bring this Stratollite online for commercial markets.”

In the long run, World View wants to fly paying tourists up to the stratosphere on its Voyager spaceflight system, which will take people to the edge of space and deliver them back to Earth a few hours later.

A doughnut, burger and chips, meat and potato pie and pizza have all been sent into space recently.

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