Wednesday 18 September 2019

In the doghouse - but it's a luxury

Gracie, a terrier cross, tries out the treadmill in the Samsung Dream Doghouse
Gracie, a terrier cross, tries out the treadmill in the Samsung Dream Doghouse

Dog owners wanting to pamper their pets could be in luck as a £20,000 Dream Doghouse comes on the market just in time for this year's Crufts.

Representing the ultimate in dog luxury, the high-tech kennel was designed by a team of architects to celebrate Samsung's sponsorship of Crufts 2015.

The structure, based on research that showed 64% of dog-owners believe their pet would benefit from more technology, features an area for dining and entertainment and an outside artificial-turfed leisure space.

A prototype, which will showcase features such as a paw-operated snack dispenser and hot-tub spa, will be on display at the Samsung stand at the dog competition this weekend.

Andy Griffiths, president of Samsung Electronics UK and Ireland, said the aim of the project was to reflect the nation's growing obsession with technology.

He said: " From dogs who have social media profiles to owners who use video calling to check on their pet while away, technology is fast becoming an integral part of everyday life.

"Samsung has been a proud sponsor of Crufts for over 20 years, and we recognise that our dogs are a firmly established part of the family.

"The Samsung Dream Doghouse looks sleek and modern, featuring the kind of tech the discerning dog of the future will need."

The kennel will include all modern amenities for pampered dogs, such as a "push-to-woof" call bell designed to summon the attention of their owner when required.

For more energetic pets, the built-in treadmill can be used to stay trim, an addition that will please the 21% of dog-owners surveyed by Samsung who said a bespoke treadmill would be their most desired gadget.

The study also revealed that a quarter of dog -owners admitted making a social media profile for their pet, with research showing nearly half regularly post pictures of their dogs online.

A further 40% of owners have left the TV on while they are out of the house to keep their dog company, while a quarter use the TV to block out noises that might scare their dog, such as thunder or fireworks.

But perhaps it is no surprise the dogs are ruling the roost in the UK, as the study also found that 85% of owners consider their pet to be a fully-fledged member of the family, while 53% said their dog influenced important life decisions such as where they live or what job they have.

The Samsung Dream Doghouse will be on display from March 5-8 at the NEC in Birmingham, Hall 3, stand 72.

PA Media

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