Hunt is on for 'ultimate sandwich'
Britain is celebrating the 250th anniversary of the humble sandwich - and Jodie Kidd, who has a connection to the family which invented it, is launching a search for the top British sandwich.
The sandwich is believed to date from 1762 when John Montagu, the fourth Earl of Sandwich and an inveterate gambler, called for his manservant to bring him some cuts of beef between slices of bread so he could eat while continuing to play cards. Soon his friends were asking to have the "same as Sandwich" and the sandwich was born.
In calling for the convenience meal he sparked a trend which has developed into an industry which today employs more than 300,000 people in the UK.
Supermodel and TV presenter Ms Kidd, whose paternal grandmother was married to the second son of the ninth Earl - is seeking the Ultimate British Sandwich, in British Sandwich Week, which is partly sponsored by bread company Hovis.
She said: "Sandwiches are one of life's little pleasures and everyone has their own preferences and opinions on how to prepare the ultimate lunchtime treat.
"My family connections to the renowned Sandwich clan meant I jumped at the chance to team up with Hovis to help celebrate the 250th anniversary of the sandwich, and launch a search for the Ultimate British Sandwich."
The search is open from today for two weeks, during which Ms Kidd will be asking for entries from across the country.
The search will see entrants submit their best of British sandwich ingredients on www.ultimatebritishsandwich.com before one winner is crowned.
Ms Kidd said: "My favourite sandwich is an English twist on a continental classic. I love to use ingredients that are sourced from close to home, and living in West Sussex means I am spoilt for choice when it comes to independent farms and regional produce markets.
"My favourite combination is a very ripe Sussex brie, a flavoursome local ham, slices of tomato and some spicy rocket."