One week after launching a wax figure of Miley Cyrus's famous tongue, Madame Tussauds London has kicked off the search to find the person with the world's longest tongue - and the winner will take home a year's supply of lickable ice cream.
The Guinness World Record of 10.1cm is currently held in the US - but Madame Tussauds London already has an entrant at the top of its 'tongue-o-meter' board, 25-year-old, Patrick Strain from Northern Ireland.
Wading in at an impressive 9cm, Patrick may not have broken the world record, but if he comes in on top he will still have the competition licked, taking the tongue-tastic prize home.
Patrick commented: "I've always known my tongue was on the long side, but never thought I'd be up against Miley - and the world - to win a year's supply of ice cream. I'm determined though, my tongue deserves this treat."