Host Schofield 'good enough to eat'
This Morning host Phillip Schofield looked good enough to eat today - as he showed off a chocolate version of his own face.
Viewer are being invited to bid for the likeness and have a chance to scoff Schofe to raise funds for charity as part of the Text Santa campaign.
It is one of a number of items in an eBay auction for the ITV fundraising drive over the next few days.
Schofield's face was created by chocolatier Paul Wayne Gregory using 7kg of chocolate in a process which took three days.
The presenter said of the process: "A ctually it was very relaxing. You can't look at anything, you can't look at your phone."
Co-star Holly Willoughby said: "Oh wow, it's like a Bafta. Do you know how difficult it is for me to not bite your nose off?"
All profits from the sale of items in the auction will go towards funding six UK-based charities this year - Age UK, Barnardo's, BeatBullying, British Heart Foundation, CLIC Sargent and Help the Hospices.
Willoughby has also made her own contribution by donating a blue lace dress by Diane von Furstenberg which has attracted bidding in excess of £600.