Hospital 'patients' looking for organ donor hit London rush hour
A group of hospital "patients" dressed in surgical gowns and pushing saline drips have taken to the streets of London during rush hour to highlight the fact that 21 people die every week in need of an organ transplant across the UK.
The initiative was commissioned by Channel 5 to raise awareness of the urgent need for more people to join the Organ Donor Register and marked the launch of the channel's new series The Gift of Life, produced with support from NHS Blood and Transplant, which starts on Wednesday at 10pm.
There are currently around 7,000 people on the UK transplant waiting list.
Sally Johnson, director of organ donation and transplantation at NHS Blood and Transplant, said: "Programmes like this show that transplants really do save lives, but they wouldn't be possible without people donating their organs after death.
"With three people dying every day in the UK in need of a transplant, more needs to be done to increase the number of organs available."