Fire service is shutting down people who question its #firefightingsexism campaign
London Fire Brigade is not putting up with people’s daft responses to its campaign.
Firefighters might be familiar with tackling flames but London Fire Brigade is now taking on sexism – and is shutting down people who stand in its way.
The service wants to get rid of the term “fireman” from people’s everyday language and has even written to the producers of children’s TV show Fireman Sam to request an update to Firefighter Sam.
But some people on Twitter refuse to see using “fireman” as a problem and have criticised the service for its #firefightingsexism campaign.
And the service isn’t having any of it.
When people asked if their campaign meant Superman, Spider-Man, and He-Man needed new names they clapped back.
When someone joked about the apparently non-existent ‘man of the year’ awards, they got schooled
This was raised at the 'Woman of the Year' awards by your senior female officer, however, I don't see a 'Man of the Year' awards. #sexism— Neil Meekums (@trunksandcases) October 19, 2017
When someone defended Fireman Sam as just a “kids cartoon”, London Fire Brigade stepped up.
'Fireman Sam' is a kids cartoon about a bloke called Sam who is a fireman. Anyone upset about a cartoon needs to see a psychiatrist.— Will Redman (@wrr83) October 16, 2017
Fireman Sam is an influential kids cartoon about a bloke called Sam who is the only fireman in Britain. Everyone else's job title for the past 30 years is firefighter. And they deserve respect #FirefightingSexism https://t.co/kz19U3h9RD— London Fire Brigade (@LondonFire) October 17, 2017
What is this madness 😂FireFightingSexism just cos a cartoon is about a man 🤦🏻♂️ Why ain’t the powerpuff girls called the powerpuff kids? 🤔 https://t.co/OvgT0QR2oV— Jonathan Pratt (@JonathanPratt_) October 19, 2017
If research shows that boys are being put off being superheroes who help fight criminals using their powers then we'll look into it. Probably sort out people calling us firefighters not firemen first #FirefightingSexism https://t.co/sdsJCLKNMP— London Fire Brigade (@LondonFire) October 19, 2017
It even pointed out just how outdated it was to use the term fireman, comparing it to saying “Marathon” for the chocolate bar “Snickers”, and “first division” for the “Premier League”.
Many male firefighters are sharing just how long they’ve been “firefighters” to hammer home the message that “fireman” is outmoded.
And it seems the campaign is working for some people who just needed a nudge in the right direction.
I like it. I say fireman. And sometimes still Marathon. But you're right. I'm happy to be kept safe by any firefighter! I'll try to update.— Benjohn Barnes (@benjohnbarnes) October 19, 2017
London Fire Commissioner Dany Cotton started the campaign as part of a drive to get more women to become firefighters. She asked people to not use the phrase “fireman” on social media.