Wednesday 22 November 2017

F1 boss is battered face of new ad

The battered face of Bernie Ecclestone is the centre-piece of an ad for a watch
The battered face of Bernie Ecclestone is the centre-piece of an ad for a watch

The battered face of Bernie Ecclestone is the centrepiece of a new advertisement for the luxury Swiss watch which was taken from him during a violent mugging.

The F1 boss was beaten and robbed of his £11,000 Hublot watch as he stepped out of his office in Knightsbridge, central London, on November 25.

The attack left the 80-year-old with a black eye and heavy bruising to his face.

On the same day as the robbery, Mr Ecclestone sent a photograph of his injuries to the chief executive of the watch company, with the note: "See what people will do for a Hublot."

Mr Ecclestone and Jean-Claude Biver share "a certain sense of humour" and agreed to use the picture and note as an advert, a Hublot spokeswoman said.

Hublot has not given Mr Ecclestone a replacement watch but may do in the future, she added.

The one-off advert was printed in the International Herald Tribune and the Financial Times.

In small font at the bottom of the ad, the company wrote: "Hublot condemns all forms of violence and racism."

Press Association

Promoted Links

Today's news headlines, directly to your inbox every morning.

Promoted Links

Editors Choice

Also in World News