Explorer meets Lego self
Once you're a record-breaking adventurer, you might have thought your achievements had peaked. But now explorer Ben Saunders has been immortalised in Lego - with his own Arctic diorama.
Saunders, who headed up the longest human-powered polar journey in history, said he hoped the new collection would be an inspiration for children and help to get them away from their tablets and computers.
The 36-year-old polar adventurer, from Plymouth, added: "There's something about playing with an actual physical toy that you can make your own infinite combinations of your own creations - I think that's just so important."
Captured in stunning detail, the axe-wielding Arctic Lego man has been given a vast expanse of ice to explore, complete with snowmobiles, helicopters and skidoos.
Artist Mark Campbell, who spent four days working on the Arctic diorama, admitted he may have got a little carried away - more than tripling the size of the original plans and even hiding a yeti in the mountains to find when he cuts it open.
Lego City used the event in Knightsbridge, London, to launch its Young Explorers' Campaign in partnership with National Geographic Kids, where children across the UK have been asked to design a piece of equipment that could be used to survive in the polar regions.