George Osborne paid tribute to the "geniuses" at The Sun newspaper who depicted him in hot-pants and high heels on the front page of their Budget edition.
The tabloid portrayed the Chancellor strutting in triumph like the "epic" character Dave in the well-known TV advert for Money Supermarket.
Above the headline "George's Epic Strut", the paper adapted the advert's catchphrase to say: "Ooh, you're so sunny super budget."
Mr Osborne told BBC1's Breakfast: "I almost spilt my coffee this morning when I read the front page of The Sun.
"What's great is that they have always got a way of bringing life to the Budget and it's the geniuses of The Sun who can come up with that front page."