‘Do these chiefs not get hangovers?’: All the reaction to Irn-Bru’s recipe change
The fizzy drink’s sugar content is to be cut by more than half.
The classic Scottish soft drink Irn-Bru is having its recipe changed and sugar content reduced by more than 50% – as its maker AG Barr grapples with a shift in consumer tastes and prepares for the implementation of a sugar tax in 2018.
The news hasn’t gone down brilliantly with some fans of the drink however – and the reactions have come in a variety of forms.
Ryan Allen has started a campaign called Hands Off Our Irn-Bru, with his petition amassing more than 11,000 signatures online.
“It is a national treasure in Scotland and really is part of our culture with its unique taste, branding and marketing,” he said. “Don’t do it Barr – please have a rethink on this.”
Can't believe Irn Bru are changing the recipe, are you mad? I'm going costco and stocking up. Half the sugar? nope not for me.— Freezy (@Calfreezy) January 4, 2018
3. Mourning future hangovers
Irn Bru getting dug the same grave as Lucozade, do these chiefs not get hangovers?— Alex Simpson (@KeenoSimpson) January 4, 2018
irn bru recipe change protest locations— Mhairi Black Googling (@MhairiGoogling) January 4, 2018
Yes that is a parody account for Scottish MP Mhairi Black.
5. Using gifs
Irn Bru are changing their recipe? pic.twitter.com/6prNkhVzTh— Eilidh Doyle (@EilidhDoyle) January 4, 2018
6. Fighting with gifs
7. Proposing novel ideas
I'm all for the sugar tax, but why can't these companies just do both and charge us more for the extra sugar/old recipes?! I'd happily pay a lil bit more to get the old Lucozade back down my gullet 🙃 #sugartax #lucozade #irnbru #lucozadegate #irnbrugate #thursdaythoughts— Leah Bean (@leah_bean) January 4, 2018
Irn-Bru’s makers have claimed most people will not taste the difference when the fizzy drink’s reduced sugar recipe is introduced.
An AG Barr spokesman said: “We know that our loyal drinkers love Irn-Bru for its unique great taste and we’ve worked hard to deliver this.
“We ran lots of taste tests that showed most people can’t tell the difference – nine out of 10 regular Irn-Bru drinkers told us we had a good or excellent taste match.”
The new recipe will appear in shops later this month.