Sunday 19 November 2017

Cornish beer brewed in Midlands

The bottled version of the beer is brewed in Burton-upon-Trent
The bottled version of the beer is brewed in Burton-upon-Trent

One of the UK's best-selling Cornish bottled beers is not brewed in Cornwall but is made nearly 300 miles away in the Midlands.

Despite its Cornish branding, bottles of Sharp's Doom Bar have been made in Burton-upon-Trent, Staffordshire, for the last two years.

Only the cask version of the popular ale, which takes its name from the treacherous sandbank at the mouth of the Camel Estuary, is made at the main brewery site in Rock, near Wadebridge, Cornwall.

Sharp's, which was founded in 1994 and sold to US firm Molson Coors in 2011, said it did not have the room to bottle the ale at Rock and instead relied upon its parent company's site 270 miles away.

The bottles contain seven references to Rock but none to Burton-upon-Trent. The small print on the rear label reads "brewed in the UK".

Some people took to Twitter to vent their shock at the revelation.

Mark Bell wrote: "What a con! Bottled Doom Bar not made in Cornwall!", while Adam Harris, from St Austell, added: "Absolutely gutted to hear this news."

Sharp's said the move was made due to the "exceptional demand" for Doom Bar and said the beer was now the leading selling bottled ale in supermarkets and other retailers in the UK.

The firm said it made over one million pints a week of its range of ales from its Cornish brewery. It also produces 11 million pints worth of bottled Doom Bar each year.

"It's due to this exceptional demand for Doom Bar right across the UK, that Sharp's has had to efficiently upscale its brewing operations and has invested £13 million in expanding the brewery at Rock for cask Doom Bar and its cask portfolio," a spokesman said.

"Sharp's has also looked to utilise the expertise of the Molson Coors brewing network to meet demand for Doom Bar bottle, which has been brewed in close collaboration with Burton Brewery and packaged on Europe's most advanced bottling line since 2013.

"All bottled Doom Bar brewed in Burton is signed off by the Sharp's team to match the original recipe, ensuring that consumers across the UK enjoy the same great taste."

Director Emma Roderick added: "We're extremely proud of our flagship beer, as we are our growing portfolio of premium brands, and are lucky to have an exceptional team here in Rock.

"The demand for Doom Bar in particular has been truly phenomenal, ever since those first brews left Rock."

Press Association

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