Cameron in a jam after scone gaffe
David Cameron risked the wrath of voters as he campaigned in Devon - by blundering over how they prepare scones.
The Prime Minister strayed into an ancient row as he dropped in at Tea On The Taw cafe in Barnstaple.
Chatting with locals, Mr Cameron was caught on camera saying: "When you are in Devon you do the jam and the cream in a different order to Cornwall, is that right?"
Seemingly aware that he was entering dangerous territory, the Tory leader lamented: "I'm going to get this wrong, aren't I ... In Devon it's jam first and cream on top?"
After the comment was greeted with silence by customers, Mr Cameron added: "Wrong way round, I knew I'd get it wrong.
"It all tastes the same, doesn't it?"
The dispute over whether jam or cream should be added to scones first - and whether cream should be whipped or clotted - dates back hundreds of years.
The Devon tradition is to apply the cream first, while the Cornish start with the jam.