Celebrities have previously insured everything from their legs to smiles but a master butcher has proved he is a cut above - as he prepares to have his taste buds insured for £1 million.
Keith Fisher will be covered for the huge sum to protect his unparalleled sense of taste, which has been responsible for distinguishing more than 50,000 cuts and cures of bacon during a 43-year career.
Mr Fisher's palate is widely considered to be the best in the business and means he can identify any variety or cure of pork in the world.
He said taste has always played a huge role in his life, and was honoured to discover his taste buds were to be insured for the eye-raising sum.
The 61-year-old said: "I'm passionate about quality bacon and the range of cuts and cures that we produce is just outstanding.
"Butchers of course have been perfecting the art of bacon curing for hundreds of years but it's great to see the huge variety that is now available in supermarkets too.
"My ability to taste the subtleties in different producers' bacon has stood me in very good stead over the years and has proven to be critically important when it comes to judging the best of the best."
Mr Fisher, who comes from a long line of butchers, was trained at London's Smithfield College and market, where meat has been sold since the 10th century.
He is the fourth generation of his family to become a butcher and follows in the footsteps of his great grandfather, who was awarded his "slaughtering license for the military" by Queen Victoria.
Mr Fisher now sits on the board of the British Pig Executive (BPEX), an organisation devoted to the sustainability of British pork and bacon and regularly judges the grades of pork cuts.