Tuesday 17 July 2018

Burger King apologises for 'offensive' offer to women who get pregnant by World Cup players

Burger King apologised for the offer (Gene J Puskar/AP)
Burger King apologised for the offer (Gene J Puskar/AP)

Burger King has said it is sorry after offering a lifetime supply of Whoppers to Russian women who get pregnant by World Cup players.

Critics condemned the offer, announced on Russian social media, as sexist and demeaning.

The announcement was removed on Tuesday from Burger King's social media accounts but is still circulating among Russian social network users.

It promised a reward to women who get "the best football genes" and "ensure the success of the Russian team for generations to come".

The fast food company posted a Russian-language statement on local network VKontakte saying "we offer apologies for the announcement we made. It was too offensive".

Ads in Russia often play on sexist stereotypes, notably ads around sports events such as the World Cup.

Women's rights activists have been increasingly speaking out against them.

Press Association

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