Saturday 16 December 2017

Beer shampoo 'making a comeback'

Superdrug is bringing back beer shampoo
Superdrug is bringing back beer shampoo

Last orders may have been called on Britain's original brand of beer shampoo, but the boozy treatment is coming back by popular demand.

The Linco brand of beer shampoo and conditioner, made from specially developed hops, was discontinued earlier this year.

But now high street health and beauty retailer Superdrug has made its own range of beer-based hair treatments.

Simon Comins, Superdrug Director of Toiletries, said: "Beer is one of the oldest hair treatments known and sometimes in the beauty world traditional remedies are the best.

"While rinsing your hair in beer may be the age-old way to get a healthy shine actually pouring a can of beer over your head is not only slightly messy, and a waste of good beer, but can leave a rather distinctive fragrance on the hair."

The new two-in-one beer shampoo and conditioner will launch this autumn and will be on sale for £1.99.

Press Association

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