Blackburn Rovers fans protested as their team lost its relegation battle - by letting a hen loose on the pitch.
The Rovers faithful gave beleaguered manager Steve Kean's players a roasting by throwing a chicken draped in the club's colours on to the pitch before they lost to Wigan and were relegated at Ewood Park.
It is thought letting the hen loose was a protest at Blackburn's Indian owners, chicken meat processors Venky's.
Fans have been urging Venky's and Kean to leave since last season, when Rovers narrowly avoided relegation to the Championship.
Wigan shot stopper Ali Al-Habsi and Rovers striker Yakubu managed to trap the bird without committing a foul.
Twitter immediately erupted in a footballing animals-inspired furore, with comparisons to previous cameos by a cat at Liverpool's Anfield and a squirrel at Arsenal's Highbury.
@dommay69 wrote: "kean out, chicken in!!"
@iamcoxhead said: "Whoever smuggled that Chicken into Ewood Park deserves to be the next Mayor of Blackburn. Genius"
@PaulDonlevy joked: "When the ewood chicken put the ball over there was a big scramble in the box."
In imitation of the Anfield cat (@AnfieldCat), a Twitter account purporting to be that of the Ewood chicken itself was quickly set up with the handle @BRFCChicken.