Tuesday 28 January 2020

Airline's Hobbit safety video a hit

An airline's safety video featuring the character Gollum got more than two million hits on YouTube within a day of its posting
An airline's safety video featuring the character Gollum got more than two million hits on YouTube within a day of its posting

Most regular travellers pay little attention to those snooze-inducing inflight safety videos - but Air New Zealand has found some magic by celebrating the upcoming premiere of the first in the Hobbit film trilogy.

The airline's four-minute safety video featuring the character Gollum and film director Peter Jackson got more than two million hits on YouTube within a day of its posting.

The carrier calls itself "the airline of Middle-earth" and cabin staff appear in the clip as film characters.

The hobbits themselves would be proud - after all, author JRR Tolkien created the mythical creatures as risk-averse.

Two of the author's great-grandsons even make cameos. Royd Tolkien appears wearing prosthetic feet - big and hairy, of course.

PA Media

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