Taco Bell is to send a remote Alaskan city enough ingredients to make 10,000 tacos after a hoax made residents think the fast food chain was opening up in the area.
The city of 6,200 people is about 40 miles (64km) inland from the Bering Sea in far western Alaska, and the closest fast food other than a Subway sandwich shop is in Anchorage, 400 miles away. So they were delighted to learn that Taco Bell was soon going to open up a branch, but it was soon found out that the flyers announcing the arrival was a hoax.
Hearing of the mix-up, Taco Bell is now sending enough ingredients - including 950 lb (430kg) of seasoned beef - to the city for free. Chief executive Greg Creed said: "If we can feed people in Afghanistan and Iraq, we can feed people in Bethel."