When it comes to women men need to 'shut up, and listen!'
Men should avoid talking about work and listen more to women if they want to succeed at dating, scientists have suggested. However, the study of 1,000 "speed dates" found women did not need to try very hard to impress men as there was little they could do to put them off.
Women were more likely to be impressed with a good listener who was sympathetic to their problems.
They switched off if the man started to talk about work or if they appeared socially awkward. Scientists at Stanford University recorded four-minute conversations between couples who were asked to meet 20 potential dates.
They were then asked to rate on a scale of one to 10 whether they thought each person was awkward, friendly, flirtatious or assertive.
Using this information, they determined the most successful speech strategies for dating.
"When it comes to speed-dating the women are the deciders," said Dan Jurafsky, professor of linguistics and computer science at Stanford University.
"In the main, they do say women are more selective so we can imagine that the woman is going to be the more empowered party.
"We found that in successful dates women talked most about themselves and men talked about women more and were more supportive.