Tuesday 21 November 2017

USA overtakes France as world's biggest wine market

The United States became the world's biggest wine market last year, beating France into second place for the first time as consumption falls in the country widely seen as the drink's natural home.

U.S. consumers bought 29.1 million hectolitres of wine in 2013, a rise of 0.5pc on 2012, while French consumption fell nearly 7pc to 28.1m hectolitres, the International Vine and Wine organisation OIV said on Tuesday.

U.S. drinkers are likely still way behind in terms of consumption per head. According to per capita figures that date from 2011, the average French person still gets through almost 1.2 bottles a week, about six times more than the average American, but trends are still diverging.

"In countries such as France, Italy and Spain, people used to drink a lot of wine, but consumption habits are changing," OIV director general Jean-Marie Aurand said on the sidelines of a news conference in Paris.

"Meanwhile U.S consumers tend to appreciate wine more and more and their population is larger," he added.

France, the world's third largest wine producer behind Italy and Spain but the top exporter in value at €7.8bln ($10.7bln), saw its consumption per capita fall more than 20pc between 2002 and 2011 to 46.4 litres per year, he said.

Over the same period U.S. consumers raised their consumption by nearly 17pc to 9.1 litres per person per year.

Overall, world wine consumption last year fell by 1pc to 239m hectolitres, the OIV said.

Output in the same period rose 9.4pc to 279m hectolitres helped by record output in Spain, Chile, South Africa and New Zealand.

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