Is that Cecil the Lion on the Empire State Building?
Zimbabwe's most-famed lion, who was controversially killed by American dentist Dr Walter Palmer last week, has been projected onto the Empire State building in New York.
The lion's death has sparked an international outcry with many calling for Mr Palmer to be extradited to Africa to face charges.
This weekend, large images of endangered species were projected onto the south facade of New York's famous building.
The large scale projections are in part inspired by and produced by the filmmakers of an upcoming documentary called 'Racing Extinction.'.
Meanwhile, authorities in Zimbabwe have suspended the hunting of lions, leopards and elephants in the area while it investigates the shooting of Cecil.