A row has broken out between Hollywood's two wax museums - Madame Tussaud's and the Hollywood Wax Museum - over the quality of their lookalikes.
Madame Tussaud's is claiming its waxworks are better than those of the nearby Hollywood Wax Museum and is inviting customers to offer their verdict.
It is placing one of its figures in the lobby alongside a full size photograph of the equivalent displayed by its rival. Customers are asked "Which one looks best?" The current celebrity on display is Anjelina Jolie and a new figure will be placed there for comparison every few days.
The Hollywood Wax Museum has been operating since 1965 when it was founded by the entrepreneur Spoony Singh.
Madame Tussaud's opened its $60 million showcase further down Hollywood Boulevard in 2009.
The newer attraction charges customers $25 for a ticket, higher than the $15.95 at the Hollywood Wax Museum, but claims it is worth the extra money.
General manager Colin Thomas, told the Los Angeles Times: "I personally think we are better than the Hollywood Wax Museum."
But Tej Sundher, operator of the Hollywood Wax Museum, said it offered better value and defended his museum, which is focused completely on celebrities. He told the newspaper: "I'll compare my Hugh Hefner with their Hugh Hefner any day. We are more kitschy but we embrace that."
The Hollywood Wax Musueum has 180 waxworks and plans to add 20 new figures next year.