Chocoholics devastated as world Nutella day cancelled - by manufacturer
YOU may not have been aware it even existed - however you may still shed a tear to learn the World Nutella day has been cancelled.
However the most surprising thing to learn is that the annual day in appreciation of the popular chocolate spread was cancelled by its manufacturer, Ferrero SpA.
The day was organised by Sara Rosso, and was not in any way affiliated with the brand.
"Seven years after the first World Nutella Day in 2007, I never thought the idea of dedicating a day to come together for the love of a certain hazelnut spread would be embraced by so many people!" Rosso said on the Nutella Day website.
"I've seen the event grow from a few hundred food bloggers posting recipes to thousands of people tweeting about it, pinning recipes on Pinterest, and posting their own contributions on Facebook!
"There have been songs sung about it, short films created for it, poems written for it, recipes tested for it, and photos taken for it.
"The cease-and-desist letter was a bit of a surprise and a disappointment, as over the years I've had contact and positive experiences with several employees of Ferrero SpA and with their public relations and brand strategy consultants
"I've always tried to collaborate and work together in the spirit and goodwill of a fan-run celebration of a spread I (to this day) still eat.
"I have hope that this is not a goodbye to World Nutella Day forever, for the fans' sake, and hopefully it will live on in one form or another in the future."