Americans reverse 30 year trend and now drink more water than fizzy drinks
IT may come as a surprise to some – but for much of the last 30 years the average American has consumed significantly more fizzy drinks than water every year.
For much of the 80s and 90s during the ‘Cola wars’ between rivals Coca-Cola and Pepsi, the average American consumed far more soda per year than water.
The trend peaked in 1998, when the average person in the US consumed 204 litres of fizzy drinks every year, compared with just 159 litres of water.
However in recent years the trend has slowly been turning back towards H2O.
The national average consumption has now dropped to 167 litres of fizzy drinks every year, while the consumption of water has increased to 220 litres in the same period.
Consumer experts have suggested that the increase in water consumption is down to the change in packaging, rather than any anti-obesity campaigning around fizzy drinks.
Throughout the 1980s and much of the 1990s water was sold in large containers – targeted at those who didn't drink tap water was and wanted to purchase large quantities of drinking water for domestic use.
However the emergence of the portable individual bottle led to its increase in popularity.
Despite the major beverage companies all selling bottled water, they continue to aggressively market their carbonated beverages, as they prove to be significantly more profitable than bottled water.
Research has shown consumers buying bottled water tend to buy the cheapest available, rather than a specific brand, which forces companies to keep prices down.