African tourism campaigns poke fun at Trump’s vulgar comments
Some countries have seen the funny side of the US leader’s alleged descriptions, which come at a time of growth in African tourism.
At first, there was outrage in Africa over US president Donald Trump’s vulgar comment about the continent. Now, some governments and tourism operators are seeing the funny side to help promote Africa’s many attractions.
Mr Trump referred to African nations as “shithole countries” last week during a meeting in Washington, according to several participants, although the US leader denied using that language.
The Gondwana Collection, a private tourism operator in Namibia, has released a video featuring the southern African nation’s wildlife and natural beauty.
A narrator mimicking Mr Trump’s voice and repeating his remark invites people to visit “Africa’s number one” such country. He also reminds listeners of an earlier gaffe when Mr Trump met African leaders and referred to a non-existent country called “Nambia”.
Gys Joubert, Gondwana Collection’s managing director, said: “You can fight the negative with the negative, or you can give some pushback with the tongue-in-cheek approach.
“We like the fun side of life. We are glad that we could create and share and send a few smiles around the world.”
Elsewhere in southern Africa, a Facebook page promoting Zambian tourism includes an image of a vehicle in a rugged setting and a slogan welcoming visitors to “****hole Zambia (sic) – where beautiful vistas and breathtaking wildlife are our trump card!”
The post said it does not represent “the opinions of the official Zambia Tourism Agency, but that of an independent marketing site”.
Botswana’s government, which also relies heavily on wildlife tourism, has posted images on Twitter of elephants and other animals drinking in the wild of what it calls a “waterhole country”.
Botswana last week summoned the US ambassador to clarify whether the country really was held in such poor regard after years of good relations with the United States.
Africa was the world’s second-fastest growing tourism region in the first 10 months of 2017, according to the United Nations World Tourism Organisation.