Saturday 20 January 2018

Adidas apologises for 'insensitive' email saying 'you survived Boston Marathon'

Stock photo: PA
Stock photo: PA
Catherine Devine

Catherine Devine

Sports brand Adidas has issued an apology after the company sent out an "insensitive" email with the subject line "Congrats, you survived the Boston Marathon".

The company received backlash from customers who said the email was "offensive" and in "bad taste".

In 2013 three people were killed and more than 260 were wounded during the Boston Marathon when two bombs exploded near the finish line.

At least two survivors of the 2013 bombing participated in this year's event.

The sports company quickly apologised, saying it was "incredibly sorry".

Adidas' full statement said: "We are incredibly sorry.

"Clearly, there was no thought given to the insensitive email subject line we sent Tuesday.

"We deeply apologise for our mistake.

"The Boston Marathon is one of the most inspirational sporting events in the world. Every year we're reminded of the hope and resiliency of the running community at this event."

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