Activists scale Europe's tallest building in protest
As Europe's tallest building, the Shard skyscraper in London already gets its fair share of attention. But commuters travelling to work yesterday glimpsed an even more amazing sight: six women scaling the 310m-high landmark in protest at Shell's drilling in the Arctic.
Taking part in a hugely ambitious Greenpeace stunt, the climbers quickly drew a large crowd of neck-craning, eye-shielding spectators to the foot of the building.
Greenpeace opposes Shell's proposal to produce oil in the pristine Arctic region and used the protest to enhance the "direct action" model they pioneered using the power of social media and the internet.
They beamed live footage of their ascent from head cameras through a dedicated website that urged visitors to sign a petition, while an event hashtag encouraged Twitter users to spread word.
The six climbers gained access to the outside of the 72-storey building at 4.20am by posing as workers. The group of women used a 10-metre ladder to begin their climb.
Shell said: "We respect the right of individuals and organisations to engage in a free and frank exchange of views about our operations ... we only ask that they do so with their safety in mind." (© Independent News Service)