Friday 15 December 2017

MAC's latest Viva Glam spokesperson unveiled...

Katy Young

"Viva Glam spokespeople are provocative, alternative and influential," say MAC Cosmetics, so it was only a matter of time before they asked their latest sweetheart, Rihanna (who has created three sell-out collections this year for the brand) to become one herself.

Part of the MAC Aids Fund and created in 1994 by founders Frank Angelo and Frank Toskan, Viva Glam raises awareness and money for those suffering from the effects of the disease through the sale of products (and promoted via colourful, loud ad campaigns).

Starting out with the sell-out Viva Glam lipstick, 100 per cent of proceeds from every Viva Glam item ever since has gone directly to men, women and children affected by HIV or AIDS.

Rihanna joins Ru Paul, the first provocative face of the Viva Glam campaign (who returns this year), as well as fellow influential musicians Mary J Blige, Elton John and Lady Gaga. Details are minimal, but the announcement, made by MAC Cosmetics via Twitter simply read "Welcome to #VIVAGLAM … @Rihanna! Arriving January 2014."

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