Sunday 18 February 2018

La Perla's new pearls

Stephanie Hirschmiller

Cara Delevingne is the star of La Perla's spring/summer 2014 lingerie campaign but she's not alone.

The model of the moment shares the limelight with fellow supers Malgosia Bela and Liu Wen - as captured by photographers Mart Alas and Marcus Piggot - the duo behind Lady Gaga's Versace campaign - and under the artistic direction of Fabien Baron.

It is often said that three's a trend but for La Perla it's also a full-on communications strategy - geared to appeal to a diverse range of women.

Malgosia is pictured in the sumptuous 'Heritage' corset, Liu in a transparent body - her modesty covered by some delicate paisley embellishment and Cara, who appears twice, wears both the 'Sparkling Jasmine' black lingerie set with a silk shrug and a stunning underwired swimsuit that is probably not suited to water but will be sure to give an interesting tan line.

The brand cites the "charismatic, knowing, adult femininity of Malgosia Bela, the perfect 'zen' elegance of Liu Wen, the first Chinese model to ascend to the ranks of the most in-demand international supermodels, and the youthful and rebellious magnetism of Cara Delevingne."

Delevingne posted a taster image from the campaign on her Instagram feed last month which led to speculation that she was the sole model to feature but three for the price of one is an unexpected yet welcome twist in the tale.

Cara Delevingne is the most popular supermodel in the world right now
Cara Delevingne is the most popular supermodel in the world right now
Cara and her older sister Poppy, also a model, out in London in 2010
Cara attends Alice in Wonderland themed launch of 'Alice by Temperley' collection during London Fashion Week Autumn/Winter 2010
The blonde bombshell attends the Roberto Cavalli party at Les Beaux-Arts de Paris in 2011
Her quirky sense of style becomes apparent at a Burberry 2011 party
Cara Delevingne attends the launch of Mahiki Coconut liqueur backstage during Day Two of V Festival 2011 on August 21, 2011 in Chelmsford
Cara features on the cover of Vogue Japan in September
For Vogue's Fashion Night Out in 2011, she wears black leather pants and a plaid shirt
Cara's first Vogue cover
She embraces a hippie look during the Notting Hill Carnival in London
The British supermodel covered the UK version of Vogue in March 2013
Just months later, she featured on the pages of the Japanese edition of the magazine
Rihanna's BFF stepped out at Nozomi restaurant in Knightsbridge to meet the singer in September
She was unveiled as the face of Louis Vuitton late last year
British supermodels Jourdan Dunn and Cara Delevingne attend The London Edition opening celebrating the September issue of W Magazine
Cara Delevingne walks the runway at the Unique SS14 runway show during London Fashion Week on September 15, 2013 in London
Rocking the catwalkduring the Fendi show as a part of Milan Fashion Week Womenswear Spring/Summer 2014
British model Cara Delevingne presents a creation for Chanel during the 2014 Spring/Summer ready-to-wear collection fashion show in Paris
The model seen on the set of a DKNY photoshoot on October 15, 2013 in New York City
In September, she covered W magazine in an ethereal spread
British model Cara Delevingne gets ready backstage prior to the 2013 Victoria's Secret Fashion Show
Cara starred alongside Jourdan Dunn in the 'British Invasion' segment of the VS show

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