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Sustainable beauty: 30 essential brands for the eco-friendly, ethical shopper - that won't cost the earth

From organic to vegan, biodegradable to plastic-free, Ruth Griffin's sustainable beauty edit rounds up 30 essential brands for the eco-friendly, ethical shopper

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health, people, eco and beauty concept - beautiful young woman face over green palm leaf background

health, people, eco and beauty concept - beautiful young woman face over green palm leaf background

The natural cosmetics sector is growing quickly

The natural cosmetics sector is growing quickly

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Green Angel Ylang Ylang Hand Cream  €10 from Kilkenny Shop, Avoca, Shaws, Meadows & Byrne, pharmacies, lifestyle shops nationwide and www.greenangel.com.

Green Angel Ylang Ylang Hand Cream €10 from Kilkenny Shop, Avoca, Shaws, Meadows & Byrne, pharmacies, lifestyle shops nationwide and www.greenangel.com.

The Body Shop Hemp Hand Protector

The Body Shop Hemp Hand Protector

Neal's Yard Remedies Baby Balm euro 13.50 from pharmacies, health stores, Marks and Spencer nationwide and lookfantastic.ocm

Neal's Yard Remedies Baby Balm euro 13.50 from pharmacies, health stores, Marks and Spencer nationwide and lookfantastic.ocm

Trilogy Rosehip Oil from €10.95 from health stores and pharmacies nationwide and cloud10beuty.com

Trilogy Rosehip Oil from €10.95 from health stores and pharmacies nationwide and cloud10beuty.com

Hero Product Voya My Little Hero Facial Serum Oil €59, from Avoca Stores, Kilkenny Stores, House of Fraser, salons and spas nationwide and voya.ie

Hero Product Voya My Little Hero Facial Serum Oil €59, from Avoca Stores, Kilkenny Stores, House of Fraser, salons and spas nationwide and voya.ie

Dr Bronners Castille Soap €10.95 in Almond from pharmacies and health stores nationwide and healthybuzz.ie

Dr Bronners Castille Soap €10.95 in Almond from pharmacies and health stores nationwide and healthybuzz.ie

Cheeky Panda Biodegradable Wipes

Cheeky Panda Biodegradable Wipes

Colgate Smile for Good

Colgate Smile for Good

Hero Product LUSH New Shampoo Bar €9.95, from LUSH stores nationwide and lush.com

Hero Product LUSH New Shampoo Bar €9.95, from LUSH stores nationwide and lush.com

Garnier Organic Lavandin Sleeping Cream

Garnier Organic Lavandin Sleeping Cream

Modern Botany Deodorant

Modern Botany Deodorant

Handmade Soap Company Hand Lotion Lemongrass and Cedarwood e

Handmade Soap Company Hand Lotion Lemongrass and Cedarwood e

Aveda Shampure Shampoo €9 from Brown Thomas, Arnotts, Debenhams and hair salons nationwide

Aveda Shampure Shampoo €9 from Brown Thomas, Arnotts, Debenhams and hair salons nationwide

My Clarins REBOOST Hydrating Cream

My Clarins REBOOST Hydrating Cream

Yogandha Grapefruit & Bergamot Oil Roller Ball

Yogandha Grapefruit & Bergamot Oil Roller Ball

The Burren Perfumery Organic Borage Herbal Balm

The Burren Perfumery Organic Borage Herbal Balm

Kevin Murphy Blonde Angel Treatment

Kevin Murphy Blonde Angel Treatment

Nunaia Nourishing Radiance Serum €79 from Arnotts, Seagreen, Cloud10Beauty, Kilkenny, One Dame Lane and nunaia.com

Nunaia Nourishing Radiance Serum €79 from Arnotts, Seagreen, Cloud10Beauty, Kilkenny, One Dame Lane and nunaia.com

Davines Alchemical Conditioner

Davines Alchemical Conditioner

L'Occitane Lavender liquid soap pouch

L'Occitane Lavender liquid soap pouch

Dr Hauschka Lip Balm

Dr Hauschka Lip Balm

The Nature of Things Lavender Essential Oil euro 16.00 from Kilkenny Stores nationwide

The Nature of Things Lavender Essential Oil euro 16.00 from Kilkenny Stores nationwide

Tata Harper Resurfacing Serum

Tata Harper Resurfacing Serum

Vita Liberata Body Blur

Vita Liberata Body Blur

Hydro Phil Cotton Swabs

Hydro Phil Cotton Swabs

Edible Beauty Angel Drops

Edible Beauty Angel Drops

Seavite

Seavite

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health, people, eco and beauty concept - beautiful young woman face over green palm leaf background

Clean. Green. Eco. Organic. Biodynamic. Sustainable. Ethical. Plastic-free. Look for the Z. What do all these terms mean? They're part of a growing movement called sustainable beauty. Coming on the back of our increased consciousness of where our food comes from, what exactly is in it, and what damage its manufacturing is doing to our ecosystems, sustainable beauty is the term used to describe our concerns at some of the ugly damage our beauty products can do to the environment. And the natural cosmetics sector is growing quickly, with Bloomberg recently reporting that it is set to be worth a whopping $48 billion by 2025.

Covid-19 has sent a shockwave through the world - we've been forced to alter so many aspects of our lives. I think we've dealt with a deeply challenging situation with great resilience and fortitude, but perhaps it's also shown us we are much more flexible and adaptable than we ever thought possible. Even mega-beauty brands are embracing a new attitude: L'Oréal recently announced its next-generation sustainability programme, L'Oréal for the Future. The company plans to have 100pc of the plastics in its packaging be from recycled or bio-based sources and reduce its greenhouse gas emissions by 50pc by 2030.

So how do we go "green and lean" with our personal care? Choose organic? Opt for purely sustainable, local products? Ditch the plastic? Go vegan? These are all very subjective questions that I can't answer - but to give you the best shot at picking the right fit for you and your family, I've rounded up 30 beauty brands that have at their very core a sustainable, ethical, ecological and natural approach.