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Zero alcohol Guinness launched after four-year development process


Guinness has launched a new alcohol-free version of its famed stout after a four-year endeavour to replicate the taste of the original black stuff.

The brewer says Guinness 0.0 is a response to a growing consumer appetite for non-alcohol, lower-calorie beverages.

The product was developed by an innovation team based at Guinness’s brewery at St James’s Gate in Dublin.

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