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VIDEO: Pepsi Max uses 'GIF-iti' in new campaign

British musician Charli XCX has teamed with Pepsi MAX Cherry and London artist INSA to create an exclusive GIF-iti installation. Pepsi MAX has been asking fans, including Charli XCX, to share their personal interpretations of the taste of the drink, which have then been brought to life by GIF-iti artist INSA in a twist on augmented reality. Charli XCX described the taste as “roaring through icy glaciers with pink cherry lips and glittery diamond eyes” which inspired INSA to create an image of a wolf roaring across a dynamic icy pink and blue backdrop.

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