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SuperValu Christmas advert with 2020 twist draws warm reception


An advert for supermarket chain SuperValu is taking social media by storm thanks to an emotive, Covid-themed twist.

SuperValu released the commercial, which stars a young boy called Conor who is preparing for Christmas amid Covid-19 lockdown restrictions.

The advert reflects the desire for families to be together at Christmas in a year of uncertainty during the coronavirus pandemic, and has received a warm reception online.

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