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VIDEO: 'He's certainly improved our business' - Louis Copeland on the Conor McGregor Effect

Retail Excellence Ireland chief executive David Fitzsimons believes 'The McGregor Factor' is behind the recent 12.4pc increase in menswear sales.

King of the Cloth Louis Copeland credits Conor with boosting bow tie sales among the under-30s by 100pc.

"He brought dickie bows back," Copeland said.

"Three years ago, if you saw someone in a bow tie, you'd think they were off the wall; but now bow ties are everywhere."

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