WATCH: Can Sligo's Wild Atlantic 'surf village' be a winter winner?
When the sun is shining, attracting tourists to the West Coast is easy. Winter can be another story.
Dirge and drizzle aren't stopping the village of Strandhill, Co Sligo, however - which this week launches a new video promoting off-season adventures on the Wild Atlantic Way.
Supper Clubs, Christmas markets, cycling breaks and surf lessons are all on the menu over the winter months, the Strandhill Tourist Development Association says, bringing festive cheer to a chilly time of year.
The initiative comes at a booming time for tourism in Ireland - but highlights a concern among rural businesses. Most visitors tend to plan for the peak season, running roughly from May through September, when traditional 'honeypots' like Dublin, Kerry, Cork and Galway hoover up the lion's share of the spoils.
Spreading numbers and revenue into rural areas and quieter months has become a key policy for Fáilte Ireland, and campaigns like #StrandhillMoments aim to bolster that message among potential visitors.
Walking trails over Knocknarea or around the coast of the Strandhill/Coolera Peninsula, toasty Voya seaweed baths, local pubs, restaurants and live music are all shown in a seasonal spotlight in the video.
You could nab a bargain with off-season travel, too. One winter deal sees the Strandhill Lodge & Suites offering two nights' B&B, together with a VOYA seaweed bath or evening meal from €119 sharing.
For more information, visit gostrandhill.com.
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