One response you can be fairly sure of when you mention KIA is its "seven-year warranty". It is a unique selling point (USP). Unlike the 'Optima' which, I'm prepared to wager, wouldn't come tripping from too many people's list. That's hardly surprising given that the large family/fleet saloon was unveiled in Ireland in the teeth of a recession and the fact that the marque has no real tradition in the sector. I guess it has to start somewhere on recognition so now is as good a time as any for this new one.