VIDEO: A lump was placed on Molly Malone's breast to raise awareness of cancer. Did you notice?
If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone notice? That was the key question asked by Irish cancer charity, the Marie Keating Foundation, as part of an arresting new campaign, ‘Take Notice’, for Breast Cancer Awareness month.
Breast cancer is the most common cancer in women in Ireland. Every year more than 3,500 cases are diagnosed and the number of diagnosed cases increases each year.