Play
Land Rover ad banned over cliff-edge parking sensor scene
Two ads for Land Rover Defenders have been banned for giving the misleading impression that the vehicle’s parking sensors could alert drivers to a cliff edge. The TV ads, seen in February, showed several Land Rovers driving in difficult terrain on an island before reverse parking on the edge of a cliff, using the vehicles’ sensors to guide them. Two viewers, who understood that parking sensors warned of objects behind the vehicle but not empty space, challenged whether the ads were misleading about the extent of the feature’s ability.
