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KFC pauses Finger Lickin’ Good slogan amid pandemic

KFC will pause the use of its classic ‘Finger Lickin' Good’ slogan after 64 years, as it admitted that the message “doesn’t quite fit” following the coronavirus outbreak. The company has released new images of advertising posters and packaging with the well-known slogan blurred and pixelated. It said the slogan will return “when the time is right” but it will shift its messaging in the meantime.

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