WATCH: CCTV shows the moment brazen intruders break into celebrity hairdresser and businessman's hair salon
Northern Ireland celebrity hairdresser and businessman Jason Shankey has made an appeal for help to track down those responsible for an audacious theft from one of his salons.
On Sunday night two people broke in and robbed the businessman's Ballyhackamore store at around 11.20pm
They took two ghd hairdryers valued at around £200 and a load of tanning sachets, Mr Shankey said were near worthless.
He posted a video of the incident on his Facebook page which thousands have viewed online. Some have even volunteered the names of those they think may be responsible.
The CCTV footage shows one man attempting to cover his face with the collar of his light-coloured top. He then reveals himself in front of the camera as he lifts down the hairdryers.
Another person, with a hood covering their head, then comes into shot to examine the till before making a quick exit. It's here that Mr Shankey believes the alarm startled the thieves.
Jason himself was at the shop on Sunday night responding to the alarm. But it wasn't until staff opened up on Monday morning that the true extent of the break-in was discovered.
The thieves had broken down the back door and another door to gain access to the shop. In total Mr Shankey estimates the damage caused, along with the loss of stock, to be around £600.
With five businesses across Belfast, he has been the victim of numerous break-ins but says he doesn't let it get to him anymore.
The entrepreneur was more astounded at what the pair took.
He said: "They took tanning sachets which are worthless and even the hairdryers are not that much. ghd are not well-known for their hairdryers, it's more the straighteners so they might have difficulty getting them shifted.
"But we've been robbed maybe 15 times over the years - it's not something I have an emotional attachment to anymore.
"I just make sure the staff are ok, get what's needed fixed and get on with it."
Since sharing the video of the incident on his Facebook page there were over 40,000 views in the first two hours.
"The reaction has been incredible," added Mr Shankey.
"It was such a good clear shot I thought why not put it up. It's my business, my shop, my footage and someone is bound to know him."
After a period in London, self-styled male grooming expert Shankey (46) has worked in Belfast for the past 20 years.
Over the years he has worked with the Honda Formula 1 team, and industry giants such as Gillette and Boots.
The former Grosvenor Grammar pupil describes his organisation as the "company of choice for the majority of celebrities, pop stars, actors and comedians who tour Belfast".
Police are appealing for information. Sergeant David White has asked anyone who may have noticed any suspicious activity in and around the area between 11.00pm and 11.30pm to contact Police at Strandtown PSNI Station on the non-emergency number 101, quoting reference number 223 22/08/16.
Alternatively, if someone would prefer to provide information without giving their details they can contact the independent charity Crimestoppers and speak to them anonymously on 0800 555 111.