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VIDEO: 'Black dog syndrome' - Why 'shallow' pet owners overlook dark-coloured animals for adoption


Any dog could be a man’s best friend, right? Not according to Gillian Bird, Head of Education and Media at the Dublin Society for the Prevention of Cruelty to Animals (DSPCA), who says that she sees “black dog syndrome” every day - a phenomenon where darker coloured animals are passed over for adoption in favour of lighter coloured pets.

Read More: 'Black dog syndrome' - Why 'shallow' pet owners overlook dark-coloured animals in pursuit of perfect pics

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