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Halloween fans scramble to snap up jewellery maker’s creepy doll eye creations


Halloween is hauntingly good for one seaside jewellery maker's business - as her creepy creations made from blinking dolls' eyes are snapped up by fans of the macabre. Mesmerised by a pair of disembodied doll's eyes in an antique shop near her home in Brighton, East Sussex, four years ago, India Moore, 30, felt inspired to turn them into a necklace. When the visual treat, which took half an hour to make, sold within 48 hours of adding it to an online sales site, India, who also works in sales and marketing for a skincare company, put her eye for quirky kitsch to good use by launching Jawline Jewellery. With horror movies like Chucky and Child's Play already whetting the public appetite for ghoulish dolly goods, she was soon selling everything from hand crafted bath bombs containing dolls' body parts, to blinking eye jewellery, from £11 to £195.

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