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Edgar the excitable dragon stars in joint John Lewis and Waitrose Christmas ad


An exuberant young dragon called Edgar who almost derails festivities in his fire-breathing excitement is the star of John Lewis’s first joint Christmas campaign with Waitrose.

The eagerly anticipated ad is a return to familiar territory for John Lewis, which ended a decade of heart-warming tearjerkers featuring loveable animals and charming children last year with a star turn from Sir Elton John.

Excitable Edgar is set to a recording of REO Speedwagon’s Can’t Fight This Feeling by Dan Smith from the band Bastille, and was filmed over two weeks in Budapest with an extras cast of around 100 people.

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